Socks. Everyone likes socks.

I got a kick last week when I was at the Ontario liquor store and saw that marketing for Jameson Irish Whiskey, one of my favourites, took a new twist. Attached to each bottle of whiskey was a pair of socks! At first glance I though it was some sort of a napkin. But as I looked closer, I realized they were giving away a pair of Bonus Socks with each bottle. That is a pretty cool bit of marketing I think. I went to the Jameson merchandise website and saw that a pair of socks is selling for $15.95. I think I have to grab a fresh bottle soon.